Due to the ever-evolving innovations, the digital field keeps on changing dramatically. Within a very short time, what you thought you knew might be a big garbage bag. All acronyms created since the first .com landing have evolved, which shows how quickly the industry moves. It’s hard to keep up with the ever-changing marketing techniques, but living and breathing SEO marketing knowledge are necessary for you to remain relevant.


Why do you need link building?

Building links helps improve the quality of your website. Niche edits, editorial links, and guest posts are some of the link building techniques that boost your search ranking on Google’s search engines.

You not only need to understand the three marketing strategies individually but also note the differences. Knowing how they operate will help you choose one suitable for your website ranking and promote site visibility. To get you through this task, let’s dive right into understanding the meaning and differences between niche edits, guest posts, and editorial links.

1. What is guest posting?

Guest posting is also known as guest blogging, which means publishing content on another website to create exposure, authority, relationship, and, more importantly, to get backlinks that help your site ranking on search engines.

Sounds simple enough, right? Well, it requires a little more effort than that because you have to find credible blogs that have massive traffic in your niche and reach out to them with an offer to publish a post on the site.

After getting approval from the hosting site, you will need to come up with a blog that meets their requirements. The key advantage of guest blogging is that you are at liberty to use your target keywords in your content’s title and body.

Most authoritative bloggers say yes to top-notch content because it helps keep current and prospective readers engaged. As for the guest blogger, you reap new readers and an increased high-quality link that can increase your site ranking.


2. What is Niche Edits?

Niche edits is a link building method where you insert a link in an article that is already existing, unlike guest posting, which requires a new article. It also involves finding a blog that relates to your niche. You have that the post you choose is relevant to your target keywords.

Today, niche edits are an extremely popular marketing strategy that provides backlinks from existing authoritative sites. If your content is relevant, you have a higher chance of getting immediate results than guest posting. It also easier to get niche edits than getting a slot for guest posting. Most webmasters are more inclined to accept a few edits on their existing posts since it doesn’t include adding your article to their site.


3. What are Editorial Links?

Editorial links are high quality backlinking that results from good marketing technique and content. They are acquired as a source of information where you cite authoritative websites. They are likely the most powerful SEO tool because they show the relevance of your content.

Since editorial links convey legitimacy and authority; they are widely sought out by professional SEO because they come from reputable and niche-focused websites.
Editorial links can be obtained naturally by providing relevant and informative content, but you can buy them from a link building agency.



The truth is that there is no definite answer to the best, most effective SEO marketing strategy. You only need to choose a strategy that works best to meet your marketing goals.